Saturday 2 January 2016

Truth by Omission

If you blog, or follow blogs, you will be aware that bloggers often post product reviews. Sometimes, these will be items they have purchased themselves. Other times, they will be reviewing items sent to them by brands and PR companies.

Put your nice side on social media

Ah! Facebook. Twitter. Social media in general. How did brands manage before? It used to be TV, newspaper ads and mailing lists. Now brands can talk directly to their customers and people that are interested what you do. And when we say brand, we mean business, charity, organisation, local knitting group or whatever other mix you can think of that is "official". It's very important to keep your brand's social media in perfect working order. So why do so brands put absolute idiots in charge of the tweeting?